Staples – Print Studio Showcase
To showcase the full range of Staples’ Print Studio capabilities, Joanna created 10 distinct brands across 10 different verticals—including fashion, restaurants, automotive, real estate, and more. Over a six-week sprint, she designed 20 unique print pieces per brand, spanning logos, brochures, flyers, menus, signage, business cards, packaging, and more. Every asset was built from scratch to demonstrate versatility, craft, and real-world application across print formats. The entire project was concepted and executed by Joanna.
NLM – Brand Design
Joanna led a complete brand overhaul for NLM, reimagining the organization from the ground up. The project included a new logo and full creative direction across social media, website design, printables, and learning materials. A botanical-inspired color palette set a calm, grounded tone, paired with carefully sourced imagery that feels warm and authentic—not stocky. Designed for the early childhood education space, the brand balances a serious subject matter with playful graphics and subtle illustrative touches, creating an inclusive, approachable identity that supports learning while still feeling human and joyful.
Gaston Murdock Logo Animation
The team brought the Gaston Murdock logo to life with a playful animation built around a clever French–English wordplay. Light, energetic motion and charming transitions reinforce the brand’s humor and personality, creating an identity that feels memorable, approachable, and fun.
LeadPulse | Pitch Decks
Joanna partnered closely with the LeadPulse team to design 20 custom pitch decks across a wide range of industries. Each presentation was tailored to its specific vertical, balancing clear storytelling with polished visuals to support direct-to-client sales. The result was a versatile library of decks built to adapt to different audiences while staying cohesive and on-brand.
CloudCapsul | Logo Animation
The CloudCapsul logo animation was designed to deliver exactly what the client asked for: clean, modern, tech-forward energy. Subtle motion, precise timing, and digital-inspired transitions give the mark a polished, futuristic feel while keeping it sharp and readable across platforms.
